Silicon Valley Open Studios

Connecting artists to art enthusiasts


SVOS University

If you are new to Silicon Valley Open Studios and do nothing else, attending Silicon Valley Open Studios Artists Exhibit Training also known as SVOS University is the most important thing you can do to help ensure your success during this event. Silicon Valley Open Studios is pleased to announce an expanded schedule of exciting seminars to help you build your art career.

Presented by veteran artists

SVOS University is a series of seminars to help you get the most out of your participation in Silicon Valley Open Studios. This is presented by a group of veteran artists and marketing professionals who have developed successful techniques for promoting and selling their art.

If you are participating in SVOS for the first time, or if you'd like to learn more about how other artists promote themselves, SVOS University is an excellent place to learn how to optimize your open studio experience.

All of these session are free to artists who are registered for SVOS 2020. There is a $30 cover charge at the door for non-participating artists.

All events are being held at the Palo Alto Art Center, 1313 Newell Road, Palo Alto, CA 94303.

Upcoming Sessions

Reserve a seat for any of these events by sending an email to

Thursday, Nov. 7th, 2019 7pm - 9pm – SVOS Registration is Open – Your Opportunity to Showcase Your Artwork If you need assistance to register online, bring your three images on a thumb drive and we will make sure you get registered.

Thursday, Nov. 14th, 2019 7pm - 9pm – Learn How to Promote Your Art with Great Photos– This is an essential class if you take photos of your artwork. You will learn tips and tricks to produce professional photos.

Thursday, Jan. 9th, 2020 7pm - 9pm – Protecting Yourself and Your Artwork Online – Tips to spot Email scams, phishing attempts and fake websites to make sure you protect your online presence. Download slides >>

Thursday, Jan. 16th, 2020 7pm - 9pm – Marketing your work is an art and is vital for you to get your work known. This class shares best practices and gives you a schedule for when to do what.

Thursday, Jan. 30th, 2020 7pm - 9pm – How Artists Use Social Media Successfully – Part 1. Social Media is even more important than ever to communicate with your customers and potential customers. Hear how seasoned artists do it.

Thursday, Feb. 13th, 2020 7pm - 9pm – How Artists Use Social Media Successfully – Part 2. Learn about blogging, Email communications, Twitter and other marketing strategies for getting your name in front of your audience.

Thursday, Mar. 5th, 2020 7pm - 9pm – Make Your Artwork More Visible in Local News. A PR professional will share how to speak with reporters, what they are looking for and how to get coverage of your art.

Class cancelled, PA Art is closed the rest of March. Thursday, Mar. 26th, 2020 7pm - 9pm – Pricing Your Artwork. Pricing your work is an art and it is critical for your success. Learn from a panel of artists how they price their work and what they consider when doing so.

Thursday, Apr. 9th, 2020 7pm - 9pm – Preparing Your Studio for SVOS – You will hear tips for hosting a successful SVOS – how to show your art, when to send your invitations, and how much food and snacks to provide, plus more.

Thursday, April 23rd, 2020 7pm - 9pm – Preparing Your Studio for SVOS – This class is identical to the one held on April 9th. Join us for one of these essential sessions if you are relatively new to SVOS.